It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
The visual appearance of the logo must be consistent. To achieve this, we follow these rules, which prohibit manipulating the logo in the following ways.
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo
Examples of different logo versions on colored backgrounds to illustrate how to use it correctly.
Background color: #ffffff
Background color: #16233c
Background color: #009fe3
Background color: #009fe3