Vertical logo
Choosing logo version
By downloading a specific version of the logo (screen version vs. print version) you immediately get the appropriate logo color for your use. The table provides an overview and the most common cases.
| Logo Usage Features |
For screens | For print |
|---|---|---|
| Color Mode of the downloaded files | RGB | CMYK |
| Recommended logo formats | SVGPNG | PDFAI |
| Web and presentations (PowerPoint, Keynote) | ||
| Online documents (Google, Office365) | ||
| Business card, flyer, or brochure | ||
| Contracts and print documents |
Protection zone
25 % of the logo’s height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Protection zone
Things to avoid
Vizuální dojem loga musí být konzistentní. Abychom toho dosáhli, řídíme se těmito pravidly, která zakazují manipulaci s logem zejména těmito způsoby.
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo
Logo on a Colored Background
Ukázky různých verzí loga na barevném pozadí pro představu, jak s ním správně pracovat.
Background color: #ffffff
Background color: #ffffff
Background color: #16233c
Background color: #009fe3
Background color: #16233c
Background color: #009fe3