Guide to choosing a logo format
Choosing logo version
By downloading a specific version of the logo (screen version vs. print version) you immediately get the appropriate logo color for your use. The table provides an overview and the most common cases.
| Logo Usage Features |
For screens | For print |
|---|---|---|
| Color Mode of the downloaded files | RGB | CMYK |
| Recommended logo formats | SVGPNG | PDFAI |
| Web and presentations (PowerPoint, Keynote) | ||
| Online documents (Google, Office365) | ||
| Business card, flyer, or brochure | ||
| Contracts and print documents |
Logo application
Color modes determine the color scheme we choose for the logo to display correctly on screens and in print. described here
| Logo application |
Color Mode |
SVG |
PNG |
PDF |
EPS |
|---|---|---|---|---|---|
| Webdesign | RGB | ||||
| Mobile Applications |
RGB | ||||
| Presentation (PowerPoint, Keynote) |
RGB | ||||
| Online Presentation (Google Slides) | RGB | ||||
| Print Materials (business card, flyer…) | CMYK | ||||
| Special Use (stamp, embossing, laser…) | ONE COLOR |
Format Properties
| Logo Format Properties | PDF |
SVG |
EPS |
PNG |
|---|---|---|---|---|
| Can be scaled arbitrarily | ||||
| Has a transparent background | ||||
| Suitable for digital screens | ||||
| Suitable for printing | ||||
| The most versatile format |
Overview of Formats
Portable Document Format
This vector format can be universally displayed on any computer with Adobe Acrobat (or another PDF viewer). It allows editing at the level of the source file, so it can also be sent as a format for printing. Most programs (graphic, presentation) can handle it as well.
Scalable Vector Graphics
This is a vector format of the logo primarily intended for online applications (websites). With the advent of high-resolution monitors, this format ensures perfectly sharp display without loss of quality, regardless of the display device.
Encapsulated PostScript
This vector format can be opened in a wide range of production programs (Adobe Illustrator, Corel Draw), which is why it is often used by printers and manufacturing companies.
Portable Network Graphics
This format is intended for lossless compression of raster graphics on the internet. However, since it is still a raster, it is necessary to pay increased attention to the final quality of the logo rendering.
The logo pack also includes the JPG logo format. However, using the JPG format for a logo is only possible when there is no other option. For instance, the European Union Intellectual Property Office requires this format, so send this version of the logo to your patent attorney. The AI format will be used primarily by a designer/graphic artist. It allows full editing and deployment within Adobe products. The AI logo format is also part of the logo pack.